On April 10th, the 6th China Electronics Information Expo (CITE 2018) was held on schedule at the Shenzhen Convention and Exhibition Center. LG Display took the theme of “OLED, the trend has become” to bring a series of OLED related applications and products to its leading technology. With a variety of innovative designs, we have opened a new "vision" for us to see the colorful lifestyle of the future.

OLED spontaneous sound television

If you want to discuss the coolest OLED products in this session of the CITE exhibition, when LGD's 65-inch UHD spontaneous sound television (Crystal Sound OLED) must be. And this product also won the "CITE 2018 Technology Innovation Gold Award." This award is mainly used to honor the most innovative products in the products displayed on CITE this year.

LG Display's 65-inch self-acoustic television has added an exciter on the back of the panel, which can be directly vocalized through the panel, bringing immersive audio and video performances that are highly consistent with the direction of the picture and sound source. One" effect.

The world's first 88-inch 8K OLED panel

As the largest size and highest resolution product in OLED TV panels, the resolution of the panel reached 7680×4320, and the number of pixel points reached 33 million. Its resolution is 4 times that of current 4K Ultra High Definition (UHD) TVs and 16 times that of Full HD (FHD) TVs, and it can provide users with stunning and clear images.

LG Display's unique innovative panel design, meticulous process and compensation technology have also become a further guarantee of 8K display technology.

77-inch UHD OLED Wallpaper TV

The 77-inch UHD OLED wallpaper TV will be simplified to the extreme, and its emergence truly leads TV to the “one” era. Since OLED self-emission does not require a backlight source structure, only the 2.57mm thickness OLED wallpaper TV is currently the world's thinnest TV, seamlessly adhering to the wall, and without disturbing the messy power lines. Blended with the living environment and become part of the home décor.

OLED splicing screen

At the LG Display booth, the most advanced signage display consists of 5 world-widest thin frame 55-inch OLED splices. The effect of the screen is shocking and beautiful. With the transformation of screen content, it is just like the same picture scroll.

OLED column

In addition to flat panel splicing, OLEDs do not require backlight sources and liquid crystals. In terms of form, OLED panels have achieved various display methods such as curling, folding, double-sided, and bumping, and they have infinite possibilities as commercial display products. LG Display hopes to use a cylindrical display of this product form to rekindle people's inspiration for OLED design. This cylindrical display product can not only provide advertising effects in the subway stations, shopping malls, hotels and other places, but also can add a fantastic decorative effect, but also provides more space for commercial display.

OLED lighting

Different from traditional light sources, OLED lighting uses high-end light source surface light sources to provide blue light reduction. Its unique light source uniformity can effectively avoid dazzling and shadows, minimize eye fatigue, and can help maintain eye health for a long time. High-end light source. In addition, due to the structural characteristics of OLEDs, such lighting products can not only freely flex freely, but also can realize various design schemes such as tile shape, round shape, pillar shape, diamond shape, and square shape together with OLED display. And its low power consumption and low heat characteristics also make OLED lighting an environmentally friendly light source.

OLED car taillights

LGD also showed us the use of OLED taillights in the high-end automotive segment. With its flexible features, it has become increasingly evident in automotive interior lighting design and automotive taillight design. With light and thin, free-form surface design trends, OLED lighting will appear in the design of more and more high-end cars.

The development history of LCD technology has been more than 50 years. The reason why it still occupies most of the TV market is inseparable from the low cost and mature industrial chain brought about by the infinite maturity of its technology. Look, LCD technology still has many congenitally deficient places, such as displaying pure black and dynamic response.

LGD adopts white light RGB (WRGB) technology, which is also an optimal solution for large-screen OLEDs that has been refined through long-term technology accumulation and historical experience. Judging from the panel pixel arrangement and combination, the RGB technology arranges the red, green and blue sub-pixels horizontally on the TFT substrate, while the WGRB is vertically arranged, and pure white (W) sub-pixels are added. Vertical alignment can reduce the possibility of color interference in the OLED panel, which also increases production efficiency.

The RGB technology has a big drawback. The blue elements are inefficient and have a short lifetime. WRGB can compensate blue by using color boost technology to achieve a high color gamut, and new white sub-pixels also reduce energy consumption. Under the improvement of LGD, WRGB technology solves the problems of screen residue and low yield, and further enhances the product's service life.

Compared with a conventional liquid crystal display (LCD) composed of a liquid crystal panel and a backlight module, the OLED uses an organic material that can emit light by itself, and no additional backlight module is needed. This also makes it have more room for use on new materials such as flexible and curved surfaces. Whether it's collapsible, curlable, or transparent, it opens the door for a variety of applications. From wearable devices and car displays to furniture and even video walls, OLED breaks many design barriers.

OLED self-illumination technology can turn off specific pixels individually, which allows OLED TVs to have powerful optical control performance while providing more vivid colors. Coupled with the full viewing angle and fast dynamic response, OLED can bring people a very real look and feel, because it will also be immersed in reality.

to sum up:

At the end of last year, the Korean government had approved LG Display and China’s Guangzhou to establish an OLED generation 8.5 production line to meet the huge demand of the expanding OLED overseas market. After the plant is built, the world's second OLED panel production supply chain will be established in China, which will further strengthen the competitiveness of China's OLED.

LG Display is deeply immersed in technology, looking forward to the market, and racing against time in the future of display technology. With more and more TV brand manufacturers joining the OLED camp, with the continuous acceleration of the entire industry chain of OLED, the future prospects of LG Display are limitless.

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