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“Quality channel resources are limited, and all types of enterprises want to take the lead. The more time goes by, the more they will consume the funds and energy of the company.†Lin Shangyao, deputy general manager of Shenzhen Electric Appliances, told reporters of “LED Lighting Channel†Said.
Dr. Zhang Xiaofei, CEO of Gaogong LED, said that from the perspective of investment trends and market structure, the revolution and liberation of lighting channels are the most popular, and of course the competition is the most intense. Therefore, in terms of channel development, neither manufacturers nor merchants have much time to wait.
But the buyer and the seller are always in a state of information asymmetry. At present, the brand awareness and influence of the dealers themselves are relatively limited. Many LED lighting manufacturers have admitted to the reporter that the most difficult place for product promotion is market chaos, information asymmetry, and no effective dissemination.
“Dealers don’t know where to have good products, and companies don’t know how to find a dealer that suits them.†The words of the manufacturers are helpless.
Of course, the above troubles also provide an opportunity for the high-tech LED Golden Globe to launch excellent dealer selection and top ten LED lighting brand selection.
The “2013 (4th) High-tech Golden Globe Award – China LED Lighting Outstanding Distributor†sponsored by Gaogong LED, “LED Lighting Channel†weekly magazine and Gaogong LED Lighting Exhibition Organizing Committee officially kicked off recently. .
Since 2010, the “High-tech Golden Globe Awardâ€, a prestigious selection event in the industry, has been successfully held for three consecutive sessions. This new China LED lighting excellent dealer selection campaign aims to strengthen the dealer brand image and enhance the market influence and voice of the dealer. According to the selection plan, at the selection and awards dinner on November 26th, the top 25 national distributors will be selected.
The person in charge of the organizing committee revealed that the dealer selection activity will refer to the LED manufacturer's opinions to formulate the selection criteria, and the dealer's operating area, LED lighting turnover, number of agency brands, brand awareness, dealer's reputation and influence, etc. The five major indicators are included in the selection system.
The innovation of the activity is to adopt a bottom-up selection method: firstly, the list of candidate dealers will be elected by the distributors across the country, followed by the high-tech LED channel reporters to conduct field investigations and reports on the candidate dealers. After comprehensive evaluation, Pick the final winner list. All processes are carried out in accordance with the spirit of “rigorous and professionalâ€, and the process is open and transparent.
It is understood that the awards evening will be held on November 26, 2013 at the Pazhou Poly World Trade Expo Center in Guangzhou (same as the 2013 Gaogong LED Lighting Exhibition and Gaogong LED Conference, November 25-27). At that time, the organizing committee will also invite CCTV, New Industry, Nanfang Daily, Consumer Daily, People's Daily, Sina, Netease, Sohu, Tencent, Fenghuang.com, and SouFun.com to conduct on-the-spot reports.
For details of the 2013 High-Tech Golden Globe Awards Outstanding Distributors, please click: http:// 
China's LED lighting excellent dealers selected the first to win the 2013 Senior Engineer Golden Globe Award
[High-tech LED reporter Li Jingyu] Under the traditional lighting channel architecture, dealers have always been regarded as an important fulcrum for manufacturers to open up the market, especially with the intensification of LED channel competition this year, the quality of dealer resources is more important to LED lighting manufacturers. It is regarded as the base for its traditional lighting market.