Internet content layout stationed in the film and television industry

The investment of movie and television content by major corporations has been on the rise. Video websites have created their own content output bases to deliver their own unique and outstanding works. Since 2014, Internet giants have successively arranged the field of film and television creation. The birth of Alibaba Pictures, Tencent established Tencent Films +, Baidu set up the Film Division, Youku and Iqiyi established the Oneness Films and Iqiyi Films, respectively. Industry and so on.

Some Internet companies have strong social, search, big data and other capabilities and resources. Through the combination of big data technology and film and television projects, consumers can understand the psychological needs, emotions, and values ​​of consumers in the early stage of investment, help film and television companies to grasp business trends, and accurately divide the market.

Although the traditional film industry is developing rapidly, there are few videos that really make money, and they often make ends meet. The Internet industry is often well-funded, and it is also more accurate in its grasp of the market. The Internet's business model is diversified and its liquidity is huge. The entry of Internet companies will rectify the development model of the entire film industry and create more business value.

Taking Alibaba Pictures as an example, it will use its big data resources to dig deeper into information on consumer demand, consumption habits, and demographic attributes of mainstream audiences, thereby establishing an accurate marketing matrix.

Multi-channel, multi-terminal to maximize profits

In terms of content delivery channels, the Internet has created more platforms and established more business models than a single offline delivery model. Internet operators use open Internet to establish a unified content management and distribution platform and disseminate content through different terminals such as TVs, computers, and mobile phones. In the coming years, the inclusion of more terminals such as smart cars and smart bicycles will be able to expand the content delivery channels. At the same time, it also satisfies the audience's requirements for the promptness of information

After the Internet eco-industries of various Internet giants have completed their construction in succession, taking Baidu as an example, Baidu will make use of its own advantageous businesses to use terminal search, Baidu maps, and demi-buy group purchase as its major platforms. It will incorporate social interaction and film reviews in conjunction with big data technology. As a support to improve the layout of the entire content industry.

The new film and television marketing model has also been greatly changed. Based on the rapid flow of Internet information, through Internet-based word-of-mouth marketing, it has established emotional communication with consumers more quickly, which has led to rising online attention and the establishment of a good reputation base.

Many movies do a lot of pre-sales without being released.

In the future, the marketing model of the Internet will replace the traditional film distribution model, change the single channel that relies entirely on the box office income of the offline cinema, and realize that the Internet audience will accept the “payment model”.

In the video development in recent years, online payment is a big trend, and online payment viewing is gradually accepted by everyone. For example, the iQIYI and the six films that were released both achieved the online movie theaters with “member fees”.

The era of the traditional film and television industry is slowly going away. The era of television entertainment that belongs to the Internet has slowly come and the Internet ecology will assimilate the entire film and television entertainment industry.