The global mobile application market will reach USD 17.5 billion in 2012

The global mobile application market will reach USD 17.5 billion in 2012

According to foreign media reports, GetJar, the world ’s second-largest app store, commissioned a market research company ChetanSharmaConsulTIng to conduct a survey and research that showed that the global mobile app market will reach US $ 17.5 billion in 2012, and mobile app downloads will be 7 billion from 2009 This has increased to nearly 50 billion times in 2012, with an annual growth rate of 92%.

By 2012, remote paid applications will be the largest source of mobile app revenue, accounting for nearly 50% of all mobile app revenue. In contrast, in 2009, the near-end applications provided by mobile operators accounted for more than 60% of all mobile application revenue, and by 2012, this proportion will fall below 23%.

In terms of regions, in 2012, European mobile application revenue will increase from US $ 1.5 billion in 2009 to US $ 8.5 billion, and North American mobile application revenue will increase from US $ 2.1 billion in 2009 to US $ 6.7 billion. At present, mobile applications are very popular in Asia. In 2009, Asian mobile application downloads accounted for 37% of global mobile downloads.

The study also believes that advertising-based revenue models are becoming more common. In 2009, advertising revenue accounted for 12% of mobile app revenue. It is expected that this proportion will double to over 28% by 2012.

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