Seven cattle president Lu Guihua

With the development of science and technology, diversified information acquisition channels are changing the broadcasting and TV industry from all aspects. In Lu Guihua's view, broadcasting and TV are mainly faced with three challenges: First, TV homogeneity competition is serious. Even if there are more than 100 channels, the difference is not obvious. The second is the change in user viewing habits. The proportion of users watching video programs via mobile phones such as mobile phones and tablets has soared. Third, the broadcasting and TV business is changing to new media, socialization of media, audience quantification, communication mobilization, and business differentiation. The development of fusion has made radio and television more challenging. In response to this change, the Internet data owned by the broadcasting and TV enterprises has grown rapidly. This growth rate will cause more and more problems in the storage of data clouds in the broadcasting and TV companies. For example, how to store huge amounts of content and prevent costs from increasing ? How to prevent content from being permanently lost as the device is damaged? How to avoid read and write performance as data growth continues to decline? How to prevent data leakage? How can the ability of data parallel processing keep pace with the rapid growth of data? The data in the broadcasting and TV industry is dominated by audio and video. How can we rapidly deploy data to process this data? These are the problems and challenges that Radio and TV are facing.

For Lv Guihua, it is both a challenge and an opportunity. In the past, the broadcasting and TV industry was a data island and the system was relatively closed. It lacked horizontal communication with other industries. In the Internet age, the broadcasting and TV industry needs more and more data to be introduced into other industries. The cloud platform can make the broadcasting and TV industry more natural. For example, at the business level, SVA has a wealth of localized service resources, combined with the massive data storage, processing, and analysis capabilities of cloud computing, and has a great deal of business innovation opportunities in the areas of cloud gaming, cloud health, cloud education, and cloud monitoring. It provides a great opportunity for the broadcasting and TV industry to transform the market.

Seven cattle: massive distributed storage aids cross-border integration of broadcasting

With the widespread application of IT technology and IP technology, the broadcasting and TV industry is undergoing ICT, cloud computing technology has been widely used in radio and television media, and building a cloud platform and data center has become the consensus of the broadcasting and TV industry. As a well-known public cloud storage company in China, Seven Bull has been providing stable and reliable cloud services for enterprises. Lu Guihua said: "Seven cattle distributed storage solutions can effectively solve the radio and television industry data management problems."

Seven cattle have created a data-centered one-stop management platform. The main advantages are reflected in the following three aspects.

1, data transmission. The seven-initiative distributed architecture fully considers cross-regional data storage and access scenarios and can accept low-speed and unstable connection networks between data centers. At the same time, taking into account the complex network of the mobile Internet era, and the existence of interoperability between North and South, seven cattle provide two-way acceleration for uploading and downloading data. Compared with traditional IDC, the access speed is increased several times.

2, data processing. Seven cattle provide a common set of data processing mechanisms. For example, the media data processing corresponding to the video content in the broadcasting industry, such as streaming media slicing, frame cutting, cutting, punching, stripping, time shifting, transcoding, watermarking, DRM, etc., can all be performed on the platform of the Seven-Bull. This is done in a manner that ultimately outputs streaming media content that can be viewed and heard across all platforms.

3, massive data analysis. Seven cattle built-in rich data analysis capabilities, for customers to record the file storage, downloads and API requests for detailed data for the customer to analyze the data and mining user behavior.

At present, there are already 50 billion files on the seven-nine platform, which is one of the largest cloud storage platforms in China. The daily upload volume is 500 million, and 30 billion visits per day. This is a very high degree of heat. In this way, on average, each file with seven cows can be accessed 0.6 times per day. It has covered more than 50% of domestic Internet users. Customers include famous enterprises such as pea pods, Zhifu, Momo, Singba, SF Express and Backgammon.

Lu Guihua particularly emphasized that for high security issues in the broadcasting and TV industry, seven cattle will ensure that data is not lost or leaked. Seven cattle use the EC redundancy algorithm to obtain extremely high data reliability. Based on this, dual data centers are deployed to avoid catastrophic accidents in a single room. Through these efforts, seven cattle are able to protect the company's data from zero loss. .

In terms of non-leaking data, on the one hand, Seven Cattle guarantees security through technologies such as firewalls, bastion machines, security audits, alarm mechanisms, internal and external network DMZ isolation, file data storage, and metadata and file data separation and storage. Strengthen internal personnel's process management, and all internal personnel's operations have passed strict authorization and audit to ensure that internal staff cannot access the data of the production system.

It is these advantages that ensure that seven cattle have always been in the leading position in the fierce market competition. Finally, Lu Guihua said that the cloud service itself is a universal thing, regardless of which industry is applying cloud services. Seven cattle are cooperating with more content platforms for the unique industry system of the broadcasting industry. It is understood that seven cattle have cooperated with such plan providers as Sobe and Ocean, integrating seven cattle service capabilities into the products of their cooperative customers, improving their product quantity and evolution speed.